Indian Daily Newspaper

Indian Daily Newspaper

Indian Daily Newspaper

Posted on: December 07, 2011 - 1:12 am
by Admin

There's no doubt the Internet has changed the rules of the journalism game, at least as far as how news gets distributed, consumed and presented. But as traditional media outlets gain more and more online traction, many industry analysts and publishers are confident those prized younger eyes will wander back toward the written word in time.

Internet Advertising Revenue

Beyond waning subscriptions and slashed content, newspapers are facing an exodus of advertising dollars to Internet-based sources like Craigslist and Monster.com. How bad is it? The Internet Advertising Bureau reported on Nov. 20, 2008 that third-quarter revenues are expected to reach a staggering $5.9 billion. That's an 11 percent increase over the same period in 2007 and the second-highest quarter results ever, the agency said.

So it's no exaggeration newsrooms are against the wall on a few fronts. This 2007 Harvard study found that half of all teens and young adults rarely if ever read a newspaper, while 16 percent of respondents aged 18-30 said they read the news daily. Meanwhile, 35 percent of people over 30 years of age claimed to read the news every day.

That same study found 61 percent of teens turned toward local or national TV broadcasts to get a portion or all of their news, while just nine percent reported opening a newspaper every day.